School of Library and Information Studies (SLIS), University of Wisconsin-Madison
Kaiser Family Foundation. (2005). Generation M: Media in the Lives of 8-18 Year-olds.
This report is based on a nationally representative survey of 3rd- to 12th-grade students, designed to explore their access to and recreational (nonschool) use of a full range of media, including newspapers, magazines, books, TV, DVDs/videotapes, video games, movies, radio, MP3s, CDs and tapes, computers and the Internet. In addition to interviews with 2,032 students age 8–18, 694 seven-day media-use diaries – collected from respondents who chose to participate – were used to help guide the survey analyses…
(Kaiser Family Foundation, 2005, p. 5)
Jones, S., & Fox, S. (2009). Generations Online in 2009 | Pew Internet & American Life Project.
Contrary to the image of Generation Y as the “Net Generation,” internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email.
(Jones & Fox, 2009, p. 1)
The Nielsen Company. (2009). How Teens Use Media: A Nielsen report on the myths and realities of teen media trends.
The fact is, teens are unique, but they are not as bizarre and outlying as some might presume. Sure, they are the digital natives, super-communicators and multi-taskers we hear so much about, but they are also the TV viewers, newspaper readers and radio listeners that some assume they are not. What we have found, across a variety of studies, is that teens embrace new media not at the cost of traditional media, but in supplement to it. Taken on whole, teens exhibit media habits that are more similar to the total population than not.
(Nielsen, 2009, p. 1)
(Nielsen, 2009, p. 2)
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